We have been bringing delicious flavours to households since 1945, when Henry Lewis started MASTERFOODSTM in Australia. Through his family business, Henry’s goal was to share exciting new foods and flavours.
After two successful decades, in 1967 the MASTERFOODSTM brand was sold to another family business - Mars Inc - and MARS FOOD was born. Like Henry, the Mars family had a vision to bring Australians exciting flavours to the kitchen and believed in the power of better food to make a better world. This is a belief that continues to guide us today.
On 20 July 1945, Henry Lewis launched MASTERFOODSTM and began importing foods like mustards, smoked salmon, cheese and anchovies, bringing new flavours to Australian tables.
After the war many Europeans migrated to Australia, bringing their traditional foods. Many set up small factories and Henry helped them sell their produce. At the same time, the wider Australian population was beginning to get a taste for the new flavours and foods suddenly available.
In the early 1950s the Lewis family started manufacturing. The very first MASTERFOODSTM product was Bread and Butter Cucumbers followed by Roll Mops, Paprika, Mint Jelly, Lemonaid and Musto.
By 1965 MASTERFOODSTM had become a loved Australian brand. In 1967, the brand transitioned as the Lewis family chose Mars Inc to continue the brand they worked so hard to build and MARS FOOD was born.
Throughout the 60s and 70s, new arrivals flocked to Australia, many from South East Asia, bringing new ingredients and inspiring a more adventurous appetite for flavour. In response, Mars Food Australia launched more products that have become much-loved household names:
And we never stop innovating. Did you know the MASTERFOODSTM Squeeze-On® sauce packet you might use on a pie? That’s also a world first.
MASTERFOODSTM is the flagship brand of Mars Food Australia. Our products are made in Australia at our factory on the New South Wales Central Coast and we employ more than 330 people.
We seek to make everyday meals healthier, affordable, easier and tastier. We seek to serve our communities responsibly.
Food is so much more than what we eat, and dinner time matters as a way for families to bond, laugh, talk and share. For our farmers, it’s a way to make a living. MARS FOOD is dedicated to providing better food today, and creating a better world tomorrow.